New Brand Identity Unveiled
Reflecting the credible historic neighborhood that is in the process of being transformed, the illustrative Wright-Dunbar Business District logo highlights several of the significant buildings on West Third Street and uses bright accent colors to represent the fresh breathe of life of the community in transition. The logotype “Wright-Dunbar” is formed from authentic signatures from the records of the neighborhood’s namesakes celebrating the visions of three of its most famous residents. The positioning statement, “Live the Legacy” exclaims the positive activity happening today and bright visions of tomorrow for this neighborhood rich in heritage.
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